Blog Archive

The Album Isn’t Dead. At Least Not Yet.

October 29th, 2012 | by Jon Bunnies

In the early days of rock'n'roll, few rock released an album until they first released a series of singles. But since the late 60s, the album has been a retail event, a carefully orchestrated release of new material structured to bring the punters to the store.  

It worked brilliantly and by the time we got to Woodstock, LPs were outselling 45s.  By the 70s, everything in the rock'n'roll industry was based around the notion of the album.  It stayed that way until Napster reintroduced the joys of a la carte selection of songs.

The death of the album has been on the lips of many people over the last decade.  If it's no longer necessary to buy an entire album to get just the songs you want, what's the point of an album?  That notion of a retail event has lost its power.

But there are a couple of reasons why the album will survive--at least for a few Let`s see years.

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